Meet the designer
I'm an enthusiastic, dedicated UX Designer specializing in SaaS products. I love working in the space where creativity meets logic, where passion meets practicality, and where individual effort meets team collaboration.
In my free time I like to engage in art, writing, video games, and west coast swing.
Corporate work
UX designer with 8 years of experience in the B2B FinTech space. Most recently, I've worked as the princpal designer on a leading financial close platform servicing large enterprise clients, including Fortune 100 companies.
I've completed user research including needs-finding interviews, A/B testing, and validation studies, as well as created mockups and prototypes, developed design systems, and worked on POCs with engineering. From understanding frustrations and improving navigation, to increasing user control and streamlining automation tools, my work improved the user experience to save time and reduce stress every step of the way.
Design system implementation
Transformation of a module within a Fintech platform from an old three-client system to the up-to-date design system and code base.
ViewResearch program development
Development of a formalized program for UX customer engagement, ranging from needs-finding interviews to design validation studies, and everything between.
ViewProduct rebrand
A light-weight rebrand of the entire application, accomplished purely through CSS changes.
ViewNavigation revamp
A complete overhaul of a financial close platform's navigation system in the wake of a company rebrand.
ViewWeb design
Shain Family Funeral Services
Redesign of their original website, completed in December of 2017.
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Elite Courier
Website for a local delivery service. Built from the ground up using Zurb Foundation. Published in October of 2017.
Note: The company has since relinquished the domain name for this site. Attached is a reproduction of the site as originally delivered.
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Design proposal and wireframes
Early-stage wireframes from a project proposal.
ViewDesign philosophy
Finding the root problems
Humans are solution minded – when presenting problems, customers often phrase it in the context of what they want to happen instead. In other words, they are presenting a solution or a feature. But by jumping straight to the end, they often obscure the full situation.
I believe strongly in doing research before accepting any feature request at face value. By talking to customers, by asking probing questions, you can unearth the root cause problems that are causing your customers frustration, and craft a solution that will truly solve their pain point, enabling them to reach their goals.
Collaborate and enable
I believe that true success is only achieved by working as a team - by staying humble, admitting when you don't have all the answers, and seeking out and incorporating the knowledge and wisdom that can be found in every department of the business.
Equally, I believe it is important that UX focuses not just on delivering their own vision, but also on empowering their team-mates cross-functionally.
A designer's client is the customer, yes, but it is also our team, and we should aim to deliver the best service possible.
Entwine dreams and reality
The truly ideal experience isn’t always possible. Sometimes it’s because technical capabilities haven’t caught up to the idea, sometimes it’s a time or resource consideration, sometimes it's simply not the best business decision when looking at all resources available. And yet, we keep chasing after the dream.
This is the careful balancing act a UX Designer needs to perform – to, on one hand, envision and design the true ideal experience for the customer but, on the other hand, translate the vision down into reality, and make the most of what is currently possible.